What can the Adelaide West End Association do for you?

ADVOCACY
Issues with Adelaide City Council or state government in respect of services; i.e. streetscape, lighting, parking, crime and safety, etc. are addressed via the AWEA to the appropriate local or state office.  Regular public forums at ACC are also a way to get your issue heard. We can assist you with your presentation. The West End Reference Group was generated by the Adelaide City Council and the AWEA to keep the strategic plan of the West End continuing to progress and develop while also listening to concerns of business and residents.  AWEA also consults with a regular basis with the SA Police to encourage a safe and comfortable place to live, work and play.

MARKETING
Utilising the skills base available in the West End, an innovative marketing approach aims to develop a higher profile for the excitement and energy that characterises the West End. With assistance from the Adelaide City Council, corporate sponsors and members, the AWEA is working to attract major events to the precinct, and to promote participation with the events and services already available in the West End. The Art West project, which extends an invitation to all to visit businesses and arts organisations in the West End, is one example of this approach.

MEMBER SERVICES
• Database – we can contact other members in the precinct about your business.
• Social and business interaction via regular Networking drinks.
• Communicate regularly with traders on activities via electronic email and mail.
• A regular newsletter keeps members informed of all that is happening in the West End. The current edition is available for you to download on our home page.

YOUTH
Tertiary institutions bring thousands of students into the West End every week. Businesses are developing to cater for this growing market, with AWEA recognising youth as a major growth area for the sector. Marketing and tourism students have been assisting the AWEA in areas of publicity and promotion for Art West. The West End is the major entertainment quarter of the city, catering for all tastes from jazz, cabaret, orchestral and contemporary with the greatest concentration of venues in Adelaide.

WHO’S IN THE WEST END?

Corporates And Traders - The remarkable diversity of the West End is reflected by its tenants: accommodation, education, entertainment, medical and technology, government, arts, small, medium and large business.

Hindley Street - has never lost its ability to draw people from all walks of life to enjoy entertainment, arts and accommodation at all star levels. Lion Arts Centre hosts many cultural events.

North Terrace - with its towering 5-star hotels and corporate offices feed in the tourist and business people respectively. The Adelaide Convention Centre hosts many national and international events that bring people and hence more business to the traders in the West End. Tertiary institutions also bring youth culture to the West End.

Waymouth Street - exudes both popular and esoteric tones in nightclubs, hotels and food tastes in nightclubs, hotels, and restaurants.

Currie Street - promotes a variety of business – financial services, cafes and hairdressers among more corporate, tertiary and accommodation services. Add to this all the smaller streets that cross the precinct – Bank St, Victoria St, Morphett Street and more…

SUCCESSFUL EVENTS
The West End is also the focus for a number of events which embrace this culture; the Feast, Adelaide Festival and the Fringe are just a few examples.

Art West is continuing to promote local tertiary education art culture, and the West End Music Festival involve live music at the many entertainment outlets in the precinct. Additionally there are many other cultural and artistic festivals, retail and business options. More exciting events are planned for the precinct, and you can be a part of it!

NEW BUSINESS
During the last few years we have grown the number of organisations located in the precinct – Adelaide Fringe office has recently relocated to the West End along with other vibrant and progressive businesses. We encourage new businesses to our precinct where possible, and student housing is also increasing within the area.

To register your interest in membership please email coordinator@adelaidwestend.com.au